July 2011

Groupon has landed its first offer featuring a consumer packaged good paired with a specific retailer. The Unilver offer for Ben & Jerry’s is aligned with Supervalu, redeemable at the Jewel-Osco chain in Chicago. The Groupon deal is loaded onto the Jewel-Osco loyalty card and is redeemable at checkout, versus the traditional printed coupon from Groupon. This new deal could open doors for future CPG and retailer specific Groupon deals. For more information, please see AdAge.