August, 2011

FedEx is pushing consumers to ship their golf clubs by creating awareness through a rich-media ad on CBS Sports’ mobile app. When on the app, a screen will pop up that appears to be an incoming call from their “golf clubs”. When users click on the ad, they are greeted with a message reminding them to take their clubs with them when vacationing and provides information about FedEx’s club shipping capabilities. If the users don’t click on the ad, they receive a message with a “voicemail” from their clubs asking them to bring them along next trip. To learn more, please visit MobileMarketer.com.