September, 2011

To continue their support Fair Trade, Ben & Jerry’s is pushing “Fair Tweets”. For anyone who needs help finishing up the last of their 140-characters on Twitter, Ben & Jerry will provide additional characters that push Fair Trading. The “Fair Tweet” messages change over time and users can visit FairTweets.com to see used messages and generate new ones. Currently, 563,803 characters have been committed to the campaign. To learn more about this new activism campaign, please visit PromoMagazine.com.