September 2011

Designer and luxury retailer, Nieman Marcus, will launch a scavenger hunt via Foursquare to enhance its shoe and handbag event. The retailer will hide 15 Nancy Gonazalez clutches in 41 of its stores. Shoppers can check in at the retailer using Foursquare to receive clues and beat other customers to find the hidden clutch for keeps. Those who do not find a clutch or visit a location without one hidden can be entered to win one of many more Nancy Gonzalez clutch giveaways. With the scavenger hunt occurring soley within store walls, Nieman Marcus is able to drive consumers in-store during the event. For more information please see Mashable.