November, 2011

In collaboration with Shazam, FreeCreditScore.com will support their tie with music by allowing users who tag songs in the commercials to track their credit scores no matter where they are. Along with the credit score updates, users who tag the commercials can also gain access to ringtones by the “FreeCreditScore.com Band” and wallpapers. Ken Chaplin, senior VP of Marketing for Experian Consumer Direct, said, “The Shazam opportunity is a great fit for our brand because it allows us to extend the brand’s reach through the continued lyrics and songs performed by the freecreditscore.com band.” To learn more about this mobile marketing program, please visit MobileMarketer.com.