November, 2011

Beck’s, the German beer company, has created an app to promote sober driving. The idea combines the beck logo, a key, and a common problem with having a few beers and attempting to drive, placing your key in your car door. In the app, users must try and keep a key in a keyhole for 25 seconds while it moves around their mobile screen. If they cannot the app automatically locates a taxi service within their area. For more information, please see AdsOfTheWorld.