December 2011

DDR Corp., a retail real estate company, is using geo-fencing technology in its open-air shopping malls nation-wide. Deals are texted from retailers to consumers upon entering the mall’s borders. While such technology has been used by individual retailers before, DDR Corp. is using ValuText for small businesses within their malls. Since these businesses don’t typically have the marketing budget of larger retailers, this service gives them the opportunity to better compete during the holidays, free of charge. For more information, please see Mashable.