December, 2011

The Tragus Group, owner of British restaurant chains Strada, Bella Italia, and Café Rouge, is looking to increase consumer traffic by encouraging engagement on their Facebook pages.  Consumers can record and upload videos and photos documenting their experience in any of the Strada, Bella Italia, or Café Rouge restaurants.  In return, they receive discounts and offers for the restaurant.  The Tragus Group believes that this user generated content will help pull in new consumers and encourage them to continue frequenting the restaurants. They also feel this content will help their efforts to re-brand Café Rouge as a full service restaurant rather than a small scale café.  For more information, please see Marketing Week UK.