December, 2011

Diagio, the parent company of liquor brands such as Captain Morgan, Johnnie Walker, Smirnoff, Baileys, and Jose Cuervo, has seen a notable increase in sales and Facebook traffic that they are attributing to an increase in Facebook ads.  In September, Diagio entered into a multi million dollar partnership with Facebook, since then they have been steadily increasing their spend on Facebook ads with a large power period of ads during this holiday season.  The ads have been targeting Facebook users of legal drinking age and are largely targeted towards consumers who had “liked” competing brands.  Diagio has reported that an in-house, five brand study showed a 20% increase in sales and an increase in Facebook likes from 3.5 million to 12 million over the last year due to their increase in Facebook ad spend. For more information, see ClickZ.