January, 2012

St. Jude’s “Thanks and Giving®” campaign raised an impressive 7.9 million dollars through online efforts alone. During the duration of the campaign, the charity organization received 570,000 “likes” on Facebook and over 150,000 followers on Twitter, an all-time high for the group. Richard Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude said, “It is always our goal to engage with donors in ways that are both meaningful and accessible, whether it’s through traditional or social media or even in their preferred language.” To learn more about the success of this robust 360-degree campaign, please visit PRNewswire.com.