January, 2012

Tylenol has placed 2D barcodes on their product packaging to further educate consumers on proper dosages. When scanning the code, users are directed to a site where they can learn about the the drug acetaminophen and the appropriate amount to administer to alleviate symptoms. The site also offers medication safety tips, other over-the-counter products that include acetaminophen, as well as tips on how to properly read the Drug Information labels. The 2D barcodes are part of a new initiative, Get Relief Responsibly, Tylenol will be pushing in 2012. To learn more, please visit MobileMarketer.com.